|European and Thai football fans are actually closely linked. If you ask a Thai football fan to name their favorite team outside of the Thai national team, the answer will invariably be a team in the UK, Italy, Spain, Germany, or the Netherlands. EURO 2020 is therefore a perfect opportunity for Heineken to create a premium experience for their core target consumer and women fans whose lifestyles are focused on social responsibility.
From 11 June to 11 July 2021, EURO 2020 fans can enjoy competing in Heineken’s activities. The kick-off will be the launch of brand new, limited-edition bottles and cans for EURO 2020 football fans. The iconic Heineken red star will be transformed into the national flags of the 24 participating countries, showing the name of the country and EURO 2020 symbol allowing fans to choose whether to get the entire collection or just the bottle of their favorite team.
Heineken has also provided a cool way for football fans to cheer on their favorite teams right from the first match. Fans can send their messages digitally in support of their teams or poking fun at rivals, which Heineken will then select to appear on more than 80 large advertising spaces and billboards across the country. Rival fans can join in the fun before matches get underway late at night.
For the quarter-final matches, Heineken is offering the Enjoy the Rivalry Nights Online, a way for fans to encourage their teams while watching online with play by play, pre-game, half time analysis and post-game highlights all in Thai.
Heineken has chosen the talented Matthew Dean as the program’s host, as well as Bo Bu, Tang Kui and Jackie who will provide commentary along with celebrity guests Nicky-Nachat, Jack-Fanchan, Leesaw-Teeratep, and Taeng-Saksit. They will all be cheering and analyzing the plays beginning with the quarter final matches through to the finals.
“With all of these activities, we are confident that everyone will enjoy the fun rivalries during the month of EURO 2020, and that the Heineken brand will fit into fan moments as they root for their teams watching EURO 2020,” concluded Mr. Teerapat.